Trace the store back to who actually owns it — before you decide where your money goes.
← Back to the full listHow We Think
The reasoning behind the site: how the scores are built, the terms we use, and longer pieces on questions the ownership data alone can't answer.
Reference
How the site works. These pages are kept current rather than dated.
- Methodology & disclaimer
How the maple leaf score and Eh+ / Eh− adjustments are calculated, how the data is sourced, and what the site doesn't cover.
- Glossary
The ownership-structure terms that come up across brand profiles, explained once.
- Related Resources
Other sites, directories and apps working toward the same goal.
Explainers
Sourced analysis of the questions behind buying Canadian, worked through with real numbers.
- Made in Canada or Canadian-Owned? Following the Money on the Buying Ladder
Where a shelf price actually goes, why where it's made usually moves more money than who owns the store, and the categories where that flips.