Trace the store back to who actually owns it — before you decide where your money goes.
← Back to the full listSoftMoc
5.0Footwear
Toronto-founded (1990, as Great Canadian Moccasin Company) footwear chain, still privately held with the founding Krista family in leadership; over 100 company-operated stores across Canada.
Ownership
Parent company
SoftMoc Inc.
Nationality
Canadian, privately held; founded by Bert Krista in 1990, with the Krista family still in leadership (Robert Krista, VP of Inventory Management). One secondary source claims 'The Quark Group' as parent, but this is unverified and likely conflates with the unrelated, separately Quark-family-owned 'Quarks'/'Urban Trail' brands already in this base -- going with the family-ownership characterization instead.
Voting control
100% Canadian (estimated)
Operating model
corporate
Last verified
2026-09-10