Trace the store back to who actually owns it — before you decide where your money goes.
← Back to the full listOrangetheory Fitness
2.0Fitness
Florida-founded boutique fitness franchise, now part of Purpose Brands; its 100+ Canadian studios are developed by master franchisor OTF Canada Inc.
Ownership
Parent company
Purpose Brands
Nationality
American (formed April 2024 by the merger of Self Esteem Brands and Orangetheory Fitness)
Voting control
0% Canadian (estimated)
Operating model
franchised
Last verified
2026-10-26