Keep It Local, Eh

Trace the store back to who actually owns it — before you decide where your money goes.

← Back to the full list

Knix

2.0
Clothing

Ownership

Parent company
Essity AB
Nationality
Canadian founder-led, majority-owned by Essity AB (Sweden) since 2022
Voting control
20% Canadian (estimated)
Public listing
Nasdaq Stockholm: ESSITY B
Operating model
corporate
History
Founded 2013 by Joanna Griffiths as an independent Canadian company; she sold 80% to Essity AB (Sweden) in 2022 for US$320M, though she continues to run operations.
Last verified
2026-09-04

Sources