Trace the store back to who actually owns it — before you decide where your money goes.
← Back to the full listKit and Ace
4.0Clothing
Canadian technical apparel brand (Vancouver, 2014), founded by lululemon founder Chip Wilson's wife and stepson. Sold to CEO George Tsogas in 2018, then to Unity Brands Inc. (Canadian, co-owned by Joe Mimran, David Lui, and Frank Rocchetti) in 2023.
Ownership
Parent company
Unity Brands Inc.
Nationality
Canadian, co-owned by retail veterans Joe Mimran (also founded Club Monaco and Joe Fresh), David Lui, and Frank Rocchetti
Voting control
100% Canadian (exact)
Operating model
corporate
Manufacturing
0% Canadian-made
History
Founded by Chip Wilson's family (2014-2018), then owned by CEO George Tsogas (2018-2023)
Last verified
2026-09-05