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2.0Clothing
Canadian performance-denim brand (Vancouver, 2013); co-founded and co-owned by Gary Lenett (Canada) and Abid Hafeez (Pakistan), who runs the company's own Pakistan factory.
Ownership
Parent company
DUER Performance
Nationality
Mixed Canada/Pakistan founder ownership -- Gary Lenett (Vancouver) and Abid Hafeez (Pakistan) each hold approximately half the company
Voting control
50% Canadian (estimated)
Operating model
corporate
Manufacturing
0% Canadian-made
Last verified
2026-09-09