Keep It Local, Eh

Trace the store back to who actually owns it — before you decide where your money goes.

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ATTITUDE

5.0
Beauty & Personal Care

Montreal-founded (2005) personal/home-care manufacturer, still 100% owned by co-founders Jean-Francois Bernier and Benoit Lord with no outside investors. Sourced from a follower request on an earlier Keep It Local, Eh social post. Sells online only -- no physical stores.

Ownership

Parent company
ATTITUDE Living Inc.
Nationality
Montreal-founded (2005) and still 100% owned by founders Jean-Francois Bernier and Benoit Lord -- deliberately avoided outside investors
Voting control
100% Canadian (exact)
Operating model
corporate
Manufacturing
100% Canadian-made
Last verified
2026-09-16