Trace the store back to who actually owns it — before you decide where your money goes.
← Back to the full listAnytime Fitness
2.0Fitness
US 24-hour gym franchise owned by Purpose Brands; since 2023 run across Canada by master franchisee AF National Franchising Ltd.
Ownership
Parent company
Purpose Brands
Nationality
American (formed April 2024 by the merger of Self Esteem Brands and Orangetheory Fitness)
Voting control
0% Canadian (estimated)
Operating model
franchised
Last verified
2026-10-26