Trace the store back to who actually owns it — before you decide where your money goes.
← Back to the full listLoblaw drops, then reinstates, country-of-origin produce labels
TimelyLoblaw quietly dropped country-of-origin labelling from produce signage in most provinces (excluding Ontario and Quebec, where provincial rules require it) — timing that lined up awkwardly with the collapse of Canada-U.S. trade talks and a fresh wave of Buy Canadian sentiment. Customers noticed quickly: shoppers took to social media and contacted head office directly after finding blank space where origin information used to be.
Following the backlash and a CBC News inquiry, Loblaw reversed the decision, reinstating the labelling and adding a new "T" symbol to flag American products affected by tariffs — going further than simply restoring what was removed.
This isn't scored under either Model 1 or the Eh! layer: the decision to drop labelling never became a lasting pattern, and the company corrected course before it did. It's referenced here for context, not as a mark against Loblaw's ownership profile.